privacy policy

Pyrus Botanicals (“we,” “us,” or “our”) is committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what data we collect, how we use it and your rights.

1. Who We Are

PYRUS is a specialist botanical design studio rooted in a Victorian walled garden in Pencaitland, East Lothian—just outside Edinburgh. Our website address is: pyrusbotanicals.com. We are the data controller responsible for your personal data under applicable privacy laws.

2. What Information We Collect

We only collect personal data necessary to provide our services and respond to your enquiries. This includes:

• Contact Information – name, email address, phone number (if provided)

• Booking Information – selected service, preferred date/time (via Acuity Scheduling)

• Communication Preferences – if you opt in to receive email updates

• Website Usage Data – via cookies and Google Analytics (e.g. pages visited, device type)

We do not collect sensitive personal data or use automated decision-making.

3. How We Use Your Information

We use your personal data to:

• Respond to enquiries submitted via our contact forms

• Manage and confirm bookings made through Acuity Scheduling

• Send occasional newsletters or updates (if you’ve opted in)

• Improve our website experience through anonymous analytics (Google Analytics)

We only process your data when we have a lawful basis to do so, such as:

• Consent – when you opt into our email updates

• Contract – to provide a service you’ve booked or requested

• Legitimate Interests – such as improving site performance or responding to general queries

4. Third-Party Services

Your data may be processed and stored by the following third-party platforms:

• Squarespace – hosts our website and email campaigns

• Acuity Scheduling – manages appointment and event bookings

• Google Analytics – tracks anonymous website usage statistics

Each of these providers is GDPR-compliant and stores data securely, potentially outside the UK/EU, under appropriate legal safeguards (e.g. Standard Contractual Clauses).

We do not share your data with third parties for marketing purposes.

5. Cookies

We use cookies to enhance your experience and gather anonymous usage data. You can control cookie settings through your browser or use the cookie banner on our site.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by law. You can request deletion of your data at any time.

7. Your Rights (UK GDPR)

You have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Withdraw consent at any time

• Object to or restrict processing

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please email us.

8. How We Keep Your Data Safe

We follow industry best practices to protect your data from loss, misuse, or unauthorised access, including secure hosting, SSL encryption and limited data collection.

9. Updates to This Policy

We may revise this policy occasionally to reflect updates to our services or changes in legal requirements. Please check this page periodically for the latest version.